Customer Discovery Plan Table

Who are we interviewing Why are we interviewing them What will this help derisk How can this help? Count
Harm Reduction Sites - Decision makers, doctors Potential distribution channel, Understanding community needs and engagement, 30k users/HR site Who buys the device? HR site or patients with prescription. Are HR sites reimbursed by insurers/govt funds Small sales force large distribution beachhead market. Understanding HR sites support and interest in this device is key 20
Recovery Homes - High level staff, doctors Patient mindset towards wearing an overdose alert device while trying not to use SBIR NIDA reviewers’ concern regarding rehab market. Stigma associated with wearing the device. Patient mindset during the rehab process Answer concerns regarding rehab patient market 10
Doctors - COPD doctors, ICU doctors, Post surgery Post-operative monitoring, potential prescription channel in-clinic usage Additional distribution channels through hospitals for in-patients and prescribed by doctors for out patients 5
Addiction Treatment Centers -  Professors, Doctors, Management Part of the addiction treatment program Part of methadone treatment for OUD patients, additional distribution channel, singular touchpoint large outreach Additional channel, hospital distribution, helps monitor MAT patients 5
Academic Professionals - Harm Reduction and HCI Prof Understanding underserved population needs, human factor design based on harm reduction concepts Device development that focuses on this underserved population Industry expert feedback and design suggestions 5
Opioid Use Disorder (OUD) Patients Human-centric design based on patient needs, increase willingness to wear device Willingness to wear the device, compliance and design 20
Government Officials State-based programs, government funding/support, coverage through CMS Medicare/medicaid support for device coverage, govt support for distribution 40% OUD patients are covered by govt insurance 10
Insurers Requirements from their end to insure such a device, device functionality to decrease insurance payouts during an OD Payment coverage 30% OUD patients covered by private insurance. $11.3 Billion in OD treatment. 5
Out of pocket customers - Worried Well Willingness for patients to pay out of pocket, purchase online, B2C model - Interview indivduals affected by OUD close to them B2C online purchases 10
EMS staff EMS requirement during an OD alert, integrating into their system, EMS response times Device alert mechanism Device development early on 5
Pain management programs (Doctors and patients) pain management kits post-surgery, doctors willingness to prescribe usage by out patients Patients needs as a home management device and doctor’s willingness to prescribe 5
Total interviews 100